electronic direct marketing (eDM)

The marketing discipline defined and Industry discussion blog

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The eDM recommended subscriber sign-up process has been included as part of the Trusted Sender Score which makes up the new Consumer Email Trust Index. The Electronic Direct Marketing (eDM) committee is yet to meet in a formal position with respects to email cyber trust however with the research published on the effect DMARC (Domain
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I am very pleased to announce that long time advocate for eDM, Ranil Rajapaksha has joined me in formulating the electronic direct marketing (eDM) committee with the purpose to continue to enhance the definition and educate the marketing and business community for the reduction in e-Blasting and indiscriminate messaging that plagues our Inboxes and cell
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eDM is about accountability and driving 1-2-1 electronic engagement. When we observe the Australian media discussions there is nothing that really looks like helping both the consumer and advertiser from poor accountability by those in the industry. Education is the key to driving better medai outcomes and we will be working on a series of
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eDM as an umbrella definition was designed based off the original acronym “electronic direct mail” as the term was used for just about any email campaigns being sent throughout the Asia Pacific. Electronic direct marketing principles apply to any direct messaging that is for commercial outcomes be it email, SMS and now chat messaging. The
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Implementing eDM is a systematized process that is specific to each organization and industry. Implemented correctly it can be time consuming at first but with significant rewards in the short, medium and long term. When implemented correctly managed should be able to analyze the answers to the following questions whenever required: 1.) What is the
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From the research we are conducting and the problems implementing DMARC for mass ESP use I think eDM needs to be seen as the proactive solution to campaign management rather than the reactive solutions such as DMARC and sender reputation offer. So DMARC is set as the what I see as the 3/4 authentication method for
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Email is a key platform for electronic direct marketing. DMARC has taken it’s time to bite but now it is in full swing. Email records set-up correctly should have no issue. ESP’s set-up correctly and that communicate the options to users would also have no problem. Explaining DMARC to customers and marketing professionals is a little
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