eDM Association

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I am very pleased to announce that long time advocate for eDM, Ranil Rajapaksha has joined me in formulating the electronic direct marketing (eDM) committee with the purpose to continue to enhance the definition and educate the marketing and business community for the reduction in e-Blasting and indiscriminate messaging that plagues our Inboxes and cell
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From the research we are conducting and the problems implementing DMARC for mass ESP use I think eDM needs to be seen as the proactive solution to campaign management rather than the reactive solutions such as DMARC and sender reputation offer. So DMARC is set as the what I see as the 3/4 authentication method for
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