eDM Discussion

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Looking at the campaign results for our clients using the self-serve version of Zulu eDM it is still clear that marketing teams are NOT checking campaign results. When I first started campaigning in the 90’s the first thing I would look at was the bounce-backs. Mainly due to primitive software and no analytic’s. Then came
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The primary purpose of eDM is to drive organizational and subscriber value. Smart marketers will use eDM as a revenue  predictor as well as a sales management strategy.  Lets say you have team of 8 sales people. That is 8 sales people that should be generating eDM subscribers through their daily activity. Be it face to face
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The eDM Factory is currently in the last stages of providing a franchise industry white paper and we would like  valuable input from member of Franchise organizations. Once completed, we will be releasing the results of the white paper to enable interested parties to get a better overview of email marketing information within the industry
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