eDM Makes it into Trusted Sender Score Metrics

The eDM recommended subscriber sign-up process has been included as part of the Trusted Sender Score which makes up the new Consumer Email Trust Index.

The Electronic Direct Marketing (eDM) committee is yet to meet in a formal position with respects to email cyber trust however with the research published on the effect DMARC (Domain Message Authentication Reporting) has on email, email delivery and email reputation we are likely to release a statement by the end of the year.

We do acknowledge that the Trusted Sender Score check is a comprehensive check and we are pleased to see the eDM subscriber process (gather relevant information from a subscriber, not email only etc) has been included in the final metric.