The eDM acronym which is short for Electronic Direct Marketing is detailed in the official Electronic Direct Marketing definition. The definition explains why the “e” is little and the “DM” is capitalised. The acronym has been slowly making it’s way into the copy of many websites across the Internet in recent years and now has been spotted on the ASUS website and in their material.
ASUS Adopts eDM Acronym
ASUS is one or the Worlds largest independent PC and Laptop manufacturers has been spotted using the eDM acronym most likely due to it’s strong presence in the electronic dance music (EDM) industry.
The use of eDM as apposed to EDM is quite prevalent on their website as well as through the product registration process, job advertisements and even Google is starting to pick up it’s use. Albeit some of the ASUS partners are struggling when to use the acronym and what it pertains to.
The eDM Industry body encourages all marketers to lead by example and use the acronym to ensure standards are kept but also to help the unaware become aware to hopefully help our inboxes and mobile phone screens become more relevant and less abused.