Software is obviously a key component to the eDM process. We have made this generic until there is contribution form the public as this site is being as independent as possible.

There are several key features that make up an eDM platform. Platforms should include:

  • Database management tools, search, field and profile configuration etc
  • SPAM compliance features
  • Once view of subscriber engagement
  • Email marketing
  • SMS marketing
  • Conditional targeting
  • A/B split testing (an ability
  • Groups and segment analysis
  • SaaS based is preferable with easy API integration