DMARC

Google Definition: external link

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The eDM recommended subscriber sign-up process has been included as part of the Trusted Sender Score which makes up the new Consumer Email Trust Index. The Electronic Direct Marketing (eDM) committee is yet to meet in a formal position with respects to email cyber trust however with the research published on the effect DMARC (Domain
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Email is a key platform for electronic direct marketing. DMARC has taken it’s time to bite but now it is in full swing. Email records set-up correctly should have no issue. ESP’s set-up correctly and that communicate the options to users would also have no problem. Explaining DMARC to customers and marketing professionals is a little
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