eDM

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The eDM recommended subscriber sign-up process has been included as part of the Trusted Sender Score which makes up the new Consumer Email Trust Index. The Electronic Direct Marketing (eDM) committee is yet to meet in a formal position with respects to email cyber trust however with the research published on the effect DMARC (Domain
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eDM is about accountability and driving 1-2-1 electronic engagement. When we observe the Australian media discussions there is nothing that really looks like helping both the consumer and advertiser from poor accountability by those in the industry. Education is the key to driving better medai outcomes and we will be working on a series of
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